Artificial Streaming: Why You Shouldn't Buy Streams

Have Spotify or other streaming services recently removed any of your music? Here are some reasons why you should avoid purchasing streams and instead concentrate on developing a genuine fan base.

Written by Karan Brar

Have Spotify or other streaming services recently removed any of your music? There are a variety of reasons why tracks are taken down, and if this occurs to you, you can certainly contact our support team here (link to form), however fraud is frequently the cause of takedowns.

Third-party streams

As of right now, Spotify says they don't endorse any third-party advertising providers. Here is what they had to say regarding paying for promotional services provided by third parties.

“Paid 3rd-party services that guarantee streams aren’t legitimate. 3rd-party promotional services that advertise streams in return for payment violate our terms & conditions, and using them could result in your music being removed from Spotify. Any service that claims to offer a guaranteed placement on playlists on Spotify in exchange for money is in violation of our terms & conditions, and they shouldn't be used.” 

Results of purchasing streams

At Pind Hood Records, our terms and conditions are in sync with the DSPs to whom we distribute, and the result of purchasing streams is a takedown of the track(s) that have fake streaming. We can identify where a user's streams originate, making it simple to spot questionable conduct. Recently, Spotify revealed how they are addressing this problem.

“When we identify or are alerted to potential or confirmed cases of stream manipulation, we take action that may include the withholding of royalties, the correction of streaming numbers, and measures to ensure the artist or song’s popularity is accurately reflected in our charts. Spotify reserves the right to remove manipulated content from the platform.” 

Please inform our support team here if any of this happened to you, even though you think your streams were legitimately earned. We will review your case. We'll cooperate with the DSPs to try to solve the issue soon. However, with a little bit of inquiry, we can quickly spot fraudulent activity, so do your best to be honest in your job so that it will be honest in return.

How Spotify protects against artificial streaming

Spotify has taken steps to track streams that were purchased and has been actively purging the platform of releases with fictitious stream statistics.

“An artificial stream is a stream that doesn't reflect genuine user listening intent, including any instance of attempting to manipulate Spotify by using automated processes (bots or scripts).

We put significant engineering resources and research into detecting, mitigating, and removing artificial streaming activity on Spotify so that nothing stands in the way of our mission of giving artists the opportunity to live off their art, and so that rights holders are paid as fairly as possible for their work. The integrity of this is incredibly important to us because an illegitimate stream means there are honest, hard-working artists on the other side that are impacted.”

The majority of streaming services use a "shared pool" approach for royalties, which divides all revenue based on the total number of accumulated streams. By purchasing streams, dishonest consumers are robbing other honest independent artists of their rightful income.

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